10 Of The Best Influencer Makeup Lines

Anyone who's anyone is releasing makeup these days, so which ones are actually worth your money?

 

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Anyone who’s anyone is releasing makeup these days, from influencers who don’t base their content around beauty to Youtubers who’ve been creating looks online for years, to singers and actors too. It’s almost impossible to keep up, so which ones are actually worth your money and a space in your kit?

1.Manny MUA (Lunar Beauty) 

Manny MUA has been on Youtube since 2014. He had his ups and downs throughout his career which mainly involved Dramagedon back in 2019. Manny later went on to launch his own beauty line in 2018 with his first palette “life’s a drag” which had 14 shades.

 

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2. Jeffree Star (Jeffree Star Cosmetics) 

Jeffree Star may be controversial but his make-up line is very interesting. With unique palette designs and a wide shade range, many are very drawn to his products. Jeffree star cosmetics was launched in 2014 with a few lip products and an eyeshadow palette and he’s showing no signs of stopping.

 

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3. Huda Kattan (Huda Beauty) 

Huda beauty cosmetics are a favourite due to their pigmentation and strong Instagram presence. Everyone loves the Dessert Dusk palettes and the Neon Mini palettes! Huda Beauty was launched in 2013 and has been actively releasing new launches since, which keep getting better and better tbh!

 

 

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4. Rihanna (Fenty Beauty) 

Rihanna may not be releasing music right now, but she has been busy with her make-up line and fashion ventures. Her Fenty Beauty collection was an instant hit, and her highlighters are dreamy! It was launched in 2017 and now she’s added skincare to the range! Thanks, RiRi.

 

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5. James Charles x Morphe (Morphe brushes) 

Although James Charles may not have a line of his own he has been collaborating with Morphe since 2018 releasing his palette, brush collection and mini palette. They’ve always proven to be solid, popular products. He recently hinted that he has plans to bring out his own range soon. 

 

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6. Jaclyn Hill (Jaclyn Hill Cosmetics) 

Unfortunately, Jaclyn Hill has had a few failed launches recently however her Jaclyn Hill palette vol 1 and vol 2 with Morphe have been a huge hit. She has her own brush collection with Morphe and is still working on more products for her own make-up line.  Jaclyn first collaborated with Morphe in 2018 with another launch of vol 2 in February of this year and launched her own brand in 2020.

 

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7. Marlena Stell (Makeup Geek)

Many may not know the person behind the Makeup Geek but are aware of her brand for being more affordable than many influencer collections. Makeup Geek launched in 2008 making it one of the longest-running influencer lines.

 

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8. Anna Petrosian (Dose of Colors) 

Similarly to Makeup Geek many are not aware of who is behind Dose of Colors. Anna Petrosian is behind Dose of Colors which is mainly known for their beautiful lipsticks which are very popular with Instagram make-up influencers. Dose of Colors launched in 2013 and is the hardest to purchase from Ireland.

 

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9. Nikki Tutorials x Beauty Bay (BeautyBay)

Nikki Tutorials has launched a new eyeshadow palette collab with Beauty Bay. This is not her beauty product, having collaborated with Two-Faced Cosmetics and Ophra. However, this launch seems to be the one Nikki is proudest of and the one that’s having the best success. The eyeshadow palette is truly lovely but is a limited edition so if you want it, you might have to act fast.

 

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10. Kylie Jenner (Kylie Cosmetics) 

Kylie is a very big influencer we have watched her grow over the years on Keeping up with the Kardashians but we never expected her to come up with a make-up line! Kylie cosmetics was launched in 2014 and is still active with the recent launch of Kylie Skincare. This brand is also pretty hard to get your hands on if you’re in Ireland but a UK website is on the way so hopefully it’s about to get easier.

 

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By Anastasiya Sytnyk 


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