Adidas Is The Latest Clothing Brand To Switch To Sustainable Materials

They're hoping to end plastic waste by 2024.

 

View this post on Instagram

 

A post shared by adidas Women (@adidaswomen) on

These days, we know how important it is to do our own bit for the environment. Even small things, like carrying your own reusable water bottle, can make a difference. But lately, more and more brands are making the effort too, which is always great to see. The latest in the big brand line up? No other than adidas.

In recent years, big fashion brands like adidas have faced backlash because of their not so environmentally friendly practices. Now, adidas are trying to make a difference by using a more sustainable manufacturing process for the creation of their products.

 

View this post on Instagram

 

A post shared by adidas Women (@adidaswomen) on

According to Teen Vogue, adidas announced their intention to end the use of plastics in their products altogether, by completely discontinuing their use of virgin polyester. Which is a major pollutant, not ideal.

Starting this year, adidas are switching to recycled polyester in over 50% of their product range. Then over the next few years, they’ll be continuing to work on their sustainability efforts, so that by 2024 they will have switched completely to recycled polyester. Then, they’re hoping to have reduced their carbon footprint by an impressive 30% by 2030.

Well, fair play to you, adidas. Time to pull out those OG Superstars again.


More