Cork Teen MUA Featured On Billboard On Times Square

"I honestly didn’t think I would be even looked"


It’s every MUA’s dream to get recognised by a huge beauty brand like Morphe and an even bigger dream to be featured on a billboard in Times Square in New York.

Well, Cork teen Emer Conway reached both those dreams this week.

She entered one of her incredible TikTok transformations in a Morphe cometition, and was of course chosen!

@emerc0nwayCRUELLA DE VIL ##freakweek ##morphexabbyhalloween ##cruella♬ 101 Dalmatians – Kathryn Denny

Taking to Instagram she shared her excitement.

The 18-year-old spoke to KISS about how it all came about!

“Well, I saw that Morphe was hosting a competition in collaboration with Abby Roberts to have one of your Halloween looks featured on a billboard in Times Square, so I entered it by putting the hashtag in the caption of my TikTok, I honestly didn’t think I would be even looked at not to mind be a runner up! There were so many amazing entries!”

Speaking about the moment she found out, Emer added: “Morphe DMed me to tell me the news and I freaked out, like anyone would do if they got a message from Morphe!”

“I was shocked, and the amount of messages I got from people congratulating me was overwhelming. I’m so grateful for the opportunity.”

Emer clearly has an amazing future ahead of her, but speaking of her plans after school, she said: “At the moment make up is just a hobby for me, I am still in school and I’m planning on going to college next year. People always ask me if I’ll pursue a job with makeup and I’d love to but for now I need to focus on studying for exams!”

“I will still be posting lots of new looks on Instagram and Tik Tok! This is just the start, hopefully exciting things to come!”

We can’t wait to see her rise!

For now, you can follow her on TikTok and Instagram. is the Irish teen guide to life. If you’d like to be featured or have a suggestion just send us a DM on Instagram or email editor Megan Roantree on