It Turns Out Taylor Swift Got Called Out On Her ‘Folklore’ Merch Logo

The design has since been changed.


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Taylor Swift’s Folklore was the surprise album we really needed this year. It got everyone, everyone, talking. So when it was announced that the cardigan shown in the ‘Cardigan’ music video was available to buy, well, Swifties were mad for it.

But then, Tay Tay got called out by another company because of the logo that’s on the cardi. Founder of online retail store, The Folklore, Amira Rasool, pointed out that the logo on the cardigan looked very similar to their own brand.

“This morning, it came to my attention that musician #TaylorSwift is selling merchandise to go along with her new album ‘Folklore,'” Amira wrote on Instagram. “She is currently selling merchandise with the words ‘The Folklore’ printed on them. Based on the similarities of the design, I believe the designer of the merch ripped off my company’s logo.”

Amira shared one photo of Taylor’s cardigan, along with their own, both showing the logos, adding, “I am not going to let this blatant theft go unchecked.”


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“It’s just very hard to believe that [Swift’s team] didn’t come across it,” Amira told In Style. “And if they did come across it—which I believe they did—for them to model Taylor’s merchandise on our logo, especially having seen what our company is about, is especially disheartening to me.”

Amira continued, “I had people who asked me, ‘Oh, did you collaborate with Taylor on these?’ They just assumed that it was a collaboration because of how similar the logos are.”

Taylor’s team then swiftly (lol) addressed the issue. “Yesterday, we were made aware of a complaint that the specific use of the word ‘the’ before ‘folklore album’ on some of the folklore album merchandise was of concern. Absolutely no merchandise using ‘the’ before the words ‘folklore album’ has been manufactured or sent out,” they wrote, according to Good Morning America. “In good faith, we honored her request and immediately notified everyone who had ordered merchandise with the word ‘the’ preceding ‘folklore album’ that they will now receive their order with the design change.”


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Amira then responded to this, “An update: Thank you for everyone’s support, I have read all of your messages and I truly appreciate them,” she wrote on Instagram. “Taylor Swift’s team took a great first step by removing ‘the; from all of the merchandise. We are in conversation with her team about the necessary next steps to make this situation right.”

So, basically the new cardigans now have ‘Folklore’ instead of ‘The Folklore’, so, there we go.

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