Jamie Genevieve’s Brand New Beauty Collection Just Dropped

Okay, we can't contain our excitement!

On Thursday, Jamie Genevieve dropped a teaser for her new brand Vieve. So it’s safe to say that since then, we’ve been not so patiently waiting to see exactly what’s on offer.

It sounds like the inspiration behind the collection is being your own muse, or being your own inspiration behind the makeup looks, as the Vieve IG states, “Because when you become your own muse you inspire yourself and in turn inspire others.” Which we just LOVE.


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The collection is also broken down into four specific ‘looks’ or ‘muses’ so you can pick one that best suits your style. The Minimal Muse is ideal if you don’t wear that much make-up as it’s described as ‘a pared down, super natural look to channel your inner beauty” which will help create a “healthy, fresh faced look.”

The Monochromatic Muse is for the more daring make-up lover as it’s described as “a fun way to play with colour, creating a sleek tonal look from eyes to cheeks to lips.”

There’s also The Vieve Muse, and The Million Dollar Muse if you feel like something more dramatic and glam.

The collection has gone live on her site and these are the bits we’re adding to our baskets ASAP!

The Essential Eyeshadow Palette; £43.00

Modern Matte Lipstick; £19.00

Nova Glow Highlighter; £27.00 

Will you be treating yourself to anything from Jamie’s new brand? We know it’s gone straight to the top of our Christmas wishlist!

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