Jeffree Star Has Responded To The Backlash Over His New ‘Cremated’ Palette

"Nothing always comes from a negative place."


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We all know that Jeffree Star is no stranger to controversy, we KNOW that. Each week basically brings a new JS drama. This time, the spotlight is on Jeffree as he responds to the backlash on his latest palette, named ‘Cremated’.

The 24 pan eyeshadow palette is made up mostly of grey-toned shades as well as some shimmery white colours and a jet black. Also featuring glosses and accessories as well as a palette, the range has been named the Cremated Collection, which is what is causing the uproar. Given the current pandemic, and the thousands of people who have lost their lives around the world from the virus people think the name is in poor taste, and have been voicing their opinions online (you can read more about that here.)

When the palette was released, during the accompanying YouTube video, Jeffree said, “Cremated is, like, my iconic catchphrase. ‘I’m deceased,’ it’s also a term that I like to use. You know when you’re blown away by something, and it’s so sickening? Me and my friends like to say, ‘B*tch, I’m cremated. Baby, I’m deceased.’”

Since then, Jeffree has come out to say even more about his decision around the launch. In an alleged Snapchat video, which is no longer available but was posted on YouTube, he said, “To me, it’s so much more than an eyeshadow palette. There are so many meanings with my art. I created it for the world and it’s allowed to be interpreted any way anyone wants to take it, but I always come from a good place.”


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He then went on to defend the theme, “On a real level you guys, my own father was cremated. My two dogs who passed away last year were cremated, so nothing always comes from a negative place.”

YouTuber Sebastian Williamswho made a video about the Star-related backlash, reached out to him for a comment, to which Jeffree replied, “People want to make it personal and be offended always, but the world just doesn’t work like that.” He also talked to Sebastian about the reason he didn’t postpone the launch of the Cremated Collection, “I have three more eyeshadow palettes launching in 2020 and several new products launching and Cremated would’ve been moved to 2021, way later in the year.” He continued, “I never want to risk makeup becoming expired; that’s not the best for the customer experience. I want my customers to get the best quality product.”

Whether this actually is a case of bad timing, or just another controversy to add to Jeffree’s list of internet dramas, the majority of people online are not happy with either the name of the collection, or the look of the products themselves.

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