Maddie Ziegler Just Announced A Morphe Collab

As if we needed another excuse to spend our money?!

Maddie Ziegler, aka, the Dance Moms star, aka, Sia’s alter ego, has announced a collaboration with Morphe and it looks dreamy.

Maddie shared the promo video on her Instagram yesterday, which showcases some creative looks that can be created with the collection while she is surrounded by clouds and butterflies, saying she is “so excited” about the launch.


View this post on Instagram


iā€™m so excited to share this news with you! #morphexmaddieziegler launching this thursday šŸ’— @morphebrushes

A post shared by maddie šŸ¦‹ (@maddieziegler) on

The 17-year-old star has teamed up with Morphe to create a colourful collection including lip and cheek kits, a dew bomb gloss stick and the Imagination palette.

Known for her colourful character in Sia’s music video’s and stage performances, as well as starting off her career on the Dance Moms elite competition team Maddie has a love for all types of makeup and has been practising from a really young age.

Maddie told Seventeen, “I started doing my full hair and makeup, including full eyelashes at six-years-old. I hated how my mom did my makeup when I first started doing dance competitions so I learned really quickly and ever since then I fell in love with makeup.”


View this post on Instagram


A post shared by Morphe (@morphebrushes) on

The palette is a perfect mix of neutrals and bright colours so users can create anything from a natural bronzy look to rainbow lids. Maddie told Seventeen she wanted to create something, “versatile for people who love super bold and intense makeup and then people who are around my age who wear more light makeup”.

So, is this the next step for Maddie? Dancer turned beauty guru? We can’t wait to see what she does next.

The collection is set to be available on the Morphe website on June 25th and then Cult Beauty, Pretty Little Thing and Boots UK on the July 2nd. Take our money already!

Words: Jade Carpenter