We're Obsessed With This Boots Campaign Championing Diversity

One quick scroll through your Instagram feed will show you that body positivity is a hot topic right now. From unfiltered holiday snaps to videos showing off a bloated stomach, we’re so happy to see diversity and positivity spread online, but when it comes to the media, sometimes diversity can be a little harder to find.

Cue Boots. Showing off their new ‘All Together Beautiful’ campaign, The beauty retailer are breaking down barriers all the while providing us with affordable beauty and we have no other choice but to stan.

Explaining their campaign they said:

“This is the year that beauty is boundless. The beauty standards which we once took as given are evaporating, and the barriers associated with gender, colour, age, or body shape are being removed.”

“This year beauty is being redefined even further to fully embrace beauty without boundaries.”

Did you know that Boots wants to become the most inclusive beauty hall on the high street? And they’re certainly on the way to achieving that. With tonnes of affordable beauty brands to choose from, we’re picking out some of our favourite bits if you’re looking to drop some of your pocket money any time soon.