What Is Service95? Inside Dua Lipa’s New Business

The singer said it's for anyone "who’s as curious as I am about life."

Dua Lipa may be dominating the charts with her hit songs, but soon, she’ll launch a new business venture and it’s totally different.

The singer revealed this week that she is launching a platform called Service95.

The site and lifestyle brand will house all sorts of content that she feels her fans are interested in.

The official details are that, “Service95 is a global style, culture, and society concierge service created to help the reader make sense of the world. It will serve up a witty and considered curation of lists, recommendations, stories, information, thoughts, perspectives and conversations you won’t hear, see, or read everywhere else. There will be powerful articles from the world’s most compelling voices alongside savvy social commentary, laugh-out-loud features and left-of-center recommendations that will include late-night gnoshes, little-known hotspots, up-and-coming artists, grassroots activists and the sorts of travel tips only an extensively travelled international pop star could offer.”

“The more we share with each other, the closer we become, the wider our circles grow,” Dua said.

Service95 was said to be inspired by Dua’s habit of curating recommendations and lists, highlighting under-the-radar people, pieces of pop culture, travel destinations, hidden gems and global issues to her closest friends. Now, with the impending launch of the Service95 newsletter and podcast, everyone will be invited to Dua’s inner circle.


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Subscribers to Service95’s free weekly newsletter will receive up-to-the-minute intel on everything and anything; from an underground new gallery in Sao Paulo, hidden diners in Louisiana and the best manicurist on Lagos island to articles spotlighting the activists, causes, and complex world issues we could all learn more about. Every issue will be capped off by a personal letter from Dua herself, reporting from wherever it is in the world she happens to be, complete with whatever she’s been streaming, visiting, hearing, and consuming.

Speaking about the project, Dua said: “I find huge joy in telling people what I’ve learned about in any given city and love finding connection in our shared experiences,”

“Service95 is going to take that idea and bring it to anyone who’s as curious as I am about life.

Dua is also putting together podcast, called At Your Service, and listeners can expect a sweeping companion piece to the newsletter consisting of deep, thoughtful conversations between Dua and a line-up of high profile guests.

You’ll hear frank discussions about pressing global concerns, and heart-warming chats between old and new friends.

“Though a lot of my guests have done their fair share of talking, I want to go deeper with them,” Dua says. “Not only am I probing them about the things I’m most curious about, I’m also treating them like the experts they are.”

The brand is set to launch in January and you can sign up on www.service95.com